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Brand-voice workshop and tone profile

One day that decides how everything after it sounds.

A working session with your brand and guest-experience leads that ends with a written tone profile — the document Olga applies to every place, and your editors can hold anyone to.

We arrive with seven house voices — from the restraint of the Arctic Soul to the dry company of the Cultured Companion — and with your existing material read. Over a day, sometimes two, we test them against your places, argue about the words you would never use, and settle the register your guests should hear.

You leave with a tone profile: definition, rhythm, canonical examples in your own destinations, anti-patterns, and language notes for each market. It runs everything we write for you and outlives any single project.

What you receive

  • One- or two-day facilitated session, on site or remote
  • Written tone profile with canonical examples in your destinations
  • Language adaptation notes for each market you serve
  • Content governance sheet: who drafts, who reviews, who publishes
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